A true story, a hero that hasn’t given up in front of the
impossible, a journey that took years and reached thousands of
kilometers, marked tens of places and people and offered a national
heritage to Romanians. All these were told in 60 seconds by the British
cineaste Laurence Dunmore, in the BRD’s New Year’s TVC. A difficult
mission as the history that is based on, that intrigued him and
convinced the British director to get in the first flight to Romania.
Laurence Dunmore is a movie director known especially for “The
Libertine”, a production starring Johnny Depp and John Malkovich, as
well as advertising ones, working during time for several campaigns of
important global brands. In the BRD’s New Year’s campaign, Dunmore
presents his cinematic vision in a TVC based on a real story about
passion, perseverance and over-passing the adversaries.
“When I received the script I was immediately intrigued and tried to
find out more about the main hero and his life. I’ve never been in
Romania, but I’ve already heard many positive things about the creative
industries and the movie production. I’ve understood that I have in
front of me the occasion of an epic cinematographic approach due to the
amazing journey, in which the hero follows his passion and carries on
until the end. In any cinematographic production, no matter the length
and the format, there are elements of storytelling that, if are well
combined, can take the viewers in time, beyond any location barrier or
historic moment. I’ve staked on on them in order to transform a real,
and epic story at the same time, into a 60 seconds movie,” said
Dunmore.
“Just as we’ve done in the last years, we are coming back at the
beginning of 2018 – a year especially significant for Romania – as an
admonishment of going until the end and to follow our passions and
ideals, closely related to the national identity. It’s a story that
inspired and gathered around it a passionate team and it convinced a
director like Laurence Dunmore to get involved,” added Sabina Stirb,
brand communication manager BRD.
The campaign was created by Propaganda and produced by MultiMedia Est
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